Josh & Laura talk about storytelling: what it is, why it matters, and a framework for how to tell compelling stories for your own organization.

📺 Videos Referenced:

• @amenalex  https://youtu.be/B2eyVjkM0a8
• @ExodusCry  https://youtu.be/YFUal3WO_h0
• @23andme  https://youtu.be/jCOu9mLBJEI
• @toddhenry/Herding Tigers https://youtu.be/Ck4syJk5Jk

8 📚 Books/Resources Referenced:

• “Building a Storybrand” – Donald Miller (@StoryBrand) 
• “How to Tell a Story” – The Moth (@themoth) 
• “Story Square Framework” – Joshua Gott